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Ksenofobia i negatywne nastawienie mieszkańców do turystów pod koniec globalnego kryzysu zdrowotnego – przypadek pandemii COVID-19
Streszczenie w języku polskim
Celem poniższego artykułu jest zbadanie związku między ksenofobicznymi nastrojami i zachowaniami mieszkańców a ich negatywnym nastawieniem do turystów pod koniec globalnego kryzysu zdrowotnego. Po dokonaniu przeglądu literatury autorzy opracowali model badawczy. Do pomiaru przyjętego modelu i oceny hipotez zastosowano modelowanie równań strukturalnych metodą cząstkowych najmniejszych kwadratów (PLS-SEM). Wielkość próby to 513 osób z różnych krajów, które wzięły udział w ankiecie internetowej. Zebrane dane zostały przeanalizowane za pomocą SmartPLS 3. Wyniki badań ujawniły, że nawet po zmniejszeniu obaw społecznych związanych z COVID-19, strach i postrzeganie ryzyka mają pozytywny i bezpośredni wpływ na podejmowane środki ostrożności. Ponadto strach ma pozytywny i bezpośredni wpływ na ksenofobię, podczas gdy, wbrew oczekiwaniom, postrzeganie ryzyka wpływa na nią negatywnie. Co więcej, badania wykazały pozytywny i bezpośredni wpływ ksenofobii na ich negatywne nastawienie do turystów krajowych i międzynarodowych. W kolejnych podobnych warunkach, gdy międzynarodowe destynacje będą stopniowo odbudowywać się i powracać do normalnych warunków sprzed pandemii, wyniki tego badania mogą pomóc organizacjom zarządzającym destynacjami (DMO), dostarczając informacji na temat realnego postrzegania postaw lokalnych mieszkańców całego świata wobec turystów. Ponadto opracowany model można stosować dla poszczególnych destynacji. Wkład naukowy niniejszego badania obejmuje opracowanie modelu, który odzwierciedla ksenofobiczne nastroje i zachowania mieszkańców oraz ich negatywne nastawienie do turystów, w następstwie globalnego kryzysu zdrowotnego. Również udział respondentów z różnych krajów stanowi rzetelny wgląd w globalną sytuację postpandemiczną, z jaką boryka się branża turystyczna.
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DOI: http://dx.doi.org/10.17951/b.2023.78.0.1-20
Data publikacji: 2023-06-12 16:07:06
Data złożenia artykułu: 2023-02-18 20:28:46
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Prawa autorskie (c) 2023 Ehsan Aslani, Mohammadhossein Dehghan Pour Farashah, Norberto Santos
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