Customer value creation in banking innovations

Adam Nosowski

Abstract


Being seen as innovative is always nice to have for the business. It may deal with real customer value creation potential as well as reputational potential that may also result with added customer value. Banks aim at implementing innovations as they know it allows for being differ and competitive. The banking business practices show that innovation often deal with institutional and organizational solutions. The article focuses on the approaches and challenges that should be taken in order to implement new banking products and services in the context of customer value creation.

Keywords


customer value; design thinking; innovation management

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References


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DOI: http://dx.doi.org/10.17951/h.2013.47.3.455
Date of publication: 2015-07-23 22:18:22
Date of submission: 2015-07-22 17:01:30


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