Customer value creation in banking innovations

Adam Nosowski

Abstract


Being seen as innovative is always nice to have for the business. It may deal with real customer value creation potential as well as reputational potential that may also result with added customer value. Banks aim at implementing innovations as they know it allows for being differ and competitive. The banking business practices show that innovation often deal with institutional and organizational solutions. The article focuses on the approaches and challenges that should be taken in order to implement new banking products and services in the context of customer value creation.

Keywords


customer value; design thinking; innovation management

Full Text:

PDF (Język Polski)

References


Capiga M., Kapitał klienta – przedmiot kompleksowej oceny działalności banku, „Bank i Kredyt” 2004, nr 9.

Fasnacht D., Open Innovation in the Financial Services, Springer-Verlag, Berlin–Heidelberg 2009.

Giridhar S., Notestein D, Ramamurthy S., Wagle L., Od złożoności do orientacji na klienta, Executive report, IBM Global Business Services, 2011.

Harasim J., Wprowadzanie nowych produktów do oferty banku skierowanej do klientów indywidualnych, „Bank i Kredyt” 2004, nr 7.

http://www.k2.pl/inwestorzy/prezentacje/aktualnosci_1717.html.

Lacki T., Customer Experience in Retail Banking. Understanding the Drivers of Growth, Efma and Peppers & Rogers Group, 2010.

Łosiewicz-Dniestrzańska E., Nosowski A., Produkty i procesy - innowacyjność współczesnej bankowości, [w:] Banki na rynku finansowym - dziś i w przyszłości, M. Dębniewska (red.), Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie, Olsztyn 2010.

Pearson M., Innovation in Retail Banking. Growth of channel innovation, Efma and Infosys Limited, September 2012.

Raport: Kurs na zmiany. Doświadczenie klienta w relacji z bankami w Polsce, Deloitte Polska, maj 2012.

Serafiński B., Design thinking - myśl rozwiązaniami, „Thinktank Magazine” 2009, nr 2.

Zwicky J., Design thinking, „Efma Journal” 2012, nr 233.




DOI: http://dx.doi.org/10.17951/h.2013.47.3.455
Date of publication: 2015-07-23 22:18:22
Date of submission: 2015-07-22 17:01:30


Statistics


Total abstract view - 499
Downloads (from 2020-06-17) - PDF (Język Polski) - 0

Indicators



Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Adam Nosowski

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.