| |
| Issue |
Title |
| |
| Vol 51, No 2 (2017) |
Consumer Behaviour in Music Industry: Generations X and Y |
Abstract
PDF
|
|
Inga Kaszycka |
| |
| Vol 58, No 3 (2024) |
Sustainable Marketing: A Scientometric Analysis Using Biblioshiny and R Package |
Abstract
PDF
|
|
Mikołaj Adamczak, Marta Broda, Karolina Kurzyńska, Katarzyna Łucka, Magdalena Graczyk-Kucharska |
| |
| Vol 51, No 2 (2017) |
Marketing of Logistics Services in Poland and in Germany |
Abstract
PDF
|
|
Joanna Alicja Dyczkowska |
| |
| Vol 51, No 2 (2017) |
New Marketing Concepts in Marketing Strategies on International Markets |
Abstract
PDF
|
|
Wojciech Józef Grzegorczyk |
| |
| Vol 51, No 2 (2017) |
The Use of Marketing Research in Internal Marketing. The Methods of Measurement of Counterproductive Work Behaviours in an Organization |
Abstract
PDF
|
|
Dawid Szostek |
| |
| Vol 56, No 1 (2022) |
Scientometric and Bibliometric Analysis in Analytical Marketing Research |
Abstract
PDF
|
|
Ewa Więcek-Janka, Sandra Szewczuk |
| |
| Vol 57, No 4 (2023) |
The Importance of Personality Psychology in the Study of Prosocial Consumer Attitudes – Implications for Research in the Field of Socially Responsible Marketing |
Abstract
PDF
|
|
Anna Rutkowska, Wojciech Kozłowski |
| |
| Vol 58, No 3 (2024) |
The Relationship Between Quality Management and Marketing – Study of the Current Situation |
Abstract
PDF
|
|
Joanna Majchrzak |
| |
| Vol 48, No 1 (2014) |
Using financial measures to assess the marketing effectiveness |
Abstract
|
|
Ilona Bondos |
| |
| Vol 49, No 1 (2015) |
Marketing innovations in the operation of commercial enterprises |
Abstract
|
|
Maria Sławińska |
| |
| Vol 49, No 3 (2015) |
The Influence of New Media on the Customer’s Behavior on the Market |
Abstract
PDF
|
|
Agnieszka Chęcińska-Zaucha |
| |
| Vol 49, No 3 (2015) |
International Marketing under Geopolitical Confrontation |
Abstract
PDF
|
|
Olena Kanishchenko |
| |
| Vol 49, No 1 (2015) |
Logistic processes in the marketing activity of enterprises |
Abstract
|
|
Czesław Skowronek |
| |
| Vol 47, No 3 (2013) |
Specificity of marketing policy in private banking |
Abstract
|
|
Rafał Płókarz |
| |
| Vol 49, No 3 (2015) |
Marketing Activity of the International New Ventures. Results of Empirical Studies from Poland |
Abstract
PDF
|
|
Izabela Kowalik |
| |
| Vol 51, No 2 (2017) |
Role of Altruistic Attitudes in Cause-Related Marketing |
Abstract
PDF
|
|
Wojciech Kozłowski, Ewelina Sobotko |
| |
| Vol 51, No 2 (2017) |
Cultural and Entertainment Activity of Young Generation on the Example of the City of Koszalin |
Abstract
PDF
|
|
Alina Lidia Oczachowska |
| |
| Vol 51, No 2 (2017) |
The Concept of Personnel Marketing as a Determinant of Organizational Climate |
Abstract
|
|
Grzegorz Wudarzewski |
| |
| Vol 51, No 2 (2017) |
Value Co-Creation in Health Care Networks – International Perspective |
Abstract
PDF
|
|
Justyna Sonia Matysiewicz |
| |
| Vol 51, No 2 (2017) |
The Role of Consumers in Creating Experiences by Organisers of Sports Events |
Abstract
PDF
|
|
Zygmunt Waśkowski |
| |
| Vol 51, No 2 (2017) |
Technologization of Marketing Communication – New Trends |
Abstract
PDF
|
|
Agnieszka Dejnaka |
| |
| Vol 52, No 3 (2018) |
Willingness to Pay for Socially Responsible Products and Perception of Their Value: Impact of Attitudes and Affinity of the Social Cause |
Abstract
|
|
Wojciech Kozłowski, Ewelina Sobotko, Anna Rutkowska |
| |
| Vol 56, No 2 (2022) |
The Impact of Industrial Revolution 4.0 and the COVID-19 Pandemic on the Corporate Marketing |
Abstract
PDF
|
|
Jan Rymarczyk |
| |
| Vol 58, No 4 (2024) |
Factors Influencing the Effectiveness of Enterprise Marketing Communications |
Abstract
PDF
|
|
Małgorzata Spychała, Marek Goliński, Bartosz Piotrowski, Katarzyna Łucka, Mikołaj Adamczak |
| |
| Vol 58, No 4 (2024) |
Perception of Family and Non-Family Company Logos in Eye Tracking and Face Reading Studies |
Abstract
PDF
|
|
Ewa Więcek-Janka, Sylwia Łukaszewicz, Katarzyna Sukiennik, Alicja Śliwińska |
| |
| Vol 51, No 2 (2017) |
Marketing Challenges and Opportunities in Multi-Channel Distribution |
Abstract
PDF
|
|
Robert Lembrych-Furtak |
| |
| Vol 53, No 2 (2019) |
The increased importance of geolocation in retail trade in Poland – selected aspects of activities |
Abstract
PDF
|
|
Beata Reformat |
| |
| Vol 53, No 1 (2019) |
Multichannel selling – the key to success in retail |
Abstract
PDF
|
|
Mirosława Pluta-Olearnik, Robert Jadach |
| |
| Vol 53, No 1 (2019) |
Marketing resources in the processes of competing in the era of the virtualisation of socio-economic life |
Abstract
PDF
|
|
Magdalena Sobocińska |
| |
| Vol 56, No 5 (2022) |
Impact of Hate Speech on Building the Value of Pro-Social Activities. Perspective of Author and Social Media User |
Abstract
PDF
|
|
Zuzanna Kraus, Sylwia Kuczamer-Kłopotowska, Mariusz Chmielewski |
| |
| Vol 49, No 1 (2015) |
The role of marketing management of the university at the aspect of changes in higher education market |
Abstract
|
|
Aneta Celoch |
| |
| Vol 47, No 2 (2013) |
Analysis of effectiveness of activities for marketing and organisational innovations in manufacturing enterprises |
Abstract
|
|
Arkadiusz Kijek |
| |
| 1 - 32 of 32 Items |
|
