International Marketing under Geopolitical Confrontation

Olena Kanishchenko

Abstract


The article is devoted to the analysis of business peculiarities under conditions of administrative impact of international economic sanctions under globalization. The principal purpose of such limits is usually to change the behavior of the target countries, certain businesses, or individuals in a direction which will improve the situation in the market. The main problem of international marketing under geopolitical confrontation is a deep contradiction between the potential of doing successful business in international environment and possibilities for real use of marketing tools in extreme crisis and risky period of application of international economic sanctions.

Keywords


international marketing; international economic sanctions; international trade disputes; social and cultural contradictions; economic identity; conflict identification; trade war

Full Text:

PDF

References


Baimuratov M.O., International Public Law – Handbook, Kharkiv Odysseus, 2008.

Crimea region of Ukraine, § 746.6. Rules and Regulations. Federal Register, Vol. 80, No. 19, January 29, 2015.

Drezner D.W., The Sanctions Paradox: Economic Statecraft and International Relations, Cambridge Studies in International Relations, 1999. http://dx.doi.org/10.1017/CBO9780511549366

European Union. Restrictive measures (sanctions) in force. European Commission (Article 215 TFEU), http://eeas.europa.eu/cfsp/sanctions/docs/measures_en.pdf [Date of access: March 19, 2015].

Gordeeva T., International trade disputes in modern regulatory paradigm, International economic policy, 2013, Vol. 19, No. 2.

Hufbauer G.C., Schott J.J., Elliott K.A., Oegg B., Economic Sanctions Reconsidered, Peter W. Peterson Institute for International Economics, Washington, 2009.

Johnson M.D.C., US-EU Trade Disputes: Their causes, resolution and prevention, European University Institute, The Robert Schuman Centre for Advanced Studies, 2009, http://www.iue.it/RSCAS/Research/Transatlantic/Johnson.pdf

Louati C., Whalen A., “EU-US trade relations: towards a free trade agreement”, Nouvelle Europe (en ligne), November 5, 2012, http://www.nouvelle-europe.eu/node/1562

Lukashenko ordered to seek new markets for Belarusian equipment, AgroPravda, http://agropravda.com/news/agrobiznes-life/2252-lukashenko-prikazal-iskat-novye-rynki-dlja-belorusskoj-tehniki, [Date of access: December 16, 2014].

Panova V., The contemporary Western study of international conflict. International Trends., Journal of International Relations Theory and World Politics, Vol. 12, No. 1–2 (36–37), 2014, http://www.intertrends.ru/seven/005.htm

Recently Published Regulations, The U.S. Department of Commerce by the Bureau of Industry and Security, 2015, http://www.bis.doc.gov/index.php/about-bis

Riley G., Protectionism & Barriers to Trade, 2012, http://tutor2u.net/economics/revision-notes/a2-macro-protectionism.html

Sanctions list COUNTRIES, Business and Sanctions Consulting Netherlands http://www.bscn.nl/sanctions-consulting/sanctions-list-countries [Date of access: March 5, 2015].

Sanctions Programs and Information, The Office of Foreign Assets Control (“OFAC”) of the US Department of the Treasury, http://www.treasury.gov/resource-center/sanctions/Pages/default.aspx [Date of access: March 5, 2015].

Sanctions, embargoes and restrictions, Department for Business, Innovation & Skills and Export Control Organization, https://www.gov.uk/sanctions-embargoes-and-restrictions, [Date of access: February 27, 2015].

Ukraine: list of persons subject to restrictive measures in view of Russia’s actions destabilizing the situation in Ukraine. https://www.gov.uk/government/publications/financial-sanctions-consolidated-list-of-targets/ukraine-list-of-persons-subject-to-restrictive-measures-in-view-of-russias-actions-destabilising-the-situation-in-ukraine [Date of access: March 10, 2015].

Ukrainian export, Ukrainska Pravda. http://www.epravda.com.ua/news/2015/01/7/520140/ [Date of access: January 7, 2015].




DOI: http://dx.doi.org/10.17951/h.2015.49.3.49
Date of publication: 2015-08-12 10:29:39
Date of submission: 2015-08-11 10:58:55


Statistics


Total abstract view - 1010
Downloads (from 2020-06-17) - PDF - 0

Indicators



Refbacks

  • There are currently no refbacks.


Copyright (c) 2015

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.