Customers’ Financial Literacy – European Perspective

Sławomir Smyczek

Abstract


The main fiding which derives from the research is that fiancial literacy of customers on European market is far from the required level. The fiancial literacy level has been found to be affected by fiancial situation, education level, and workplace activity of customers. A signifiant difference in the level of fiancial literacy has been also observed with respect to respondents’ gender, education level and work activity. Financial literacy has signifiantly affected rationality of fiancial decisions of customers. It necessary to underline that the lowest level of fiancial literacy is observed in countries where the fiancial crisis had the strongest influence on economy.


Keywords


customer; fiancial literacy; European markets

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References


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DOI: http://dx.doi.org/10.17951/h.2017.51.2.211
Date of publication: 2017-08-16 10:52:27
Date of submission: 2017-02-24 09:47:15


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