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Transmedia Narratives: A Critical Reading and Possible Advancements
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The transmedia narratives are an emerging phenomenon premised on a number of technological, economic and social changes. The concept is employed for image-related identity building, provoking interest in both academic research and practice. The present article outlines a structured interdisciplinary approach as a basis for a critical review of transmedia narratives which is essential in our understanding of their nature and possibilities.
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DOI: http://dx.doi.org/10.17951/k.2017.24.1.73
Data publikacji: 2018-06-07 12:09:56
Data złożenia artykułu: 2016-12-01 00:41:31
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Prawa autorskie (c) 2018 Gergana Markova Kalin Kalinov
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