The Role of Artificial Intelligence in the Work of a Digital Designer

Abstract

The study highlights the dominant tendencies within the artistic community regarding the use of AI in the creative process, seeking to answer questions such as Do designers use AI? and Is artificial intelligence taking jobs away from graphic designers? The collected data indicate that, despite the growing accessibility and technological sophistication of AI-based tools, digital artists approach them with caution.
Key concerns raised by respondents include the potential loss of authenticity in artworks, ambiguity surrounding copyright, and the risk of diminishing the value of creative labor. At the same time, some participants recognized the potential of AI to support the creative process. The survey presents an ambivalent picture of the relationship between technology and artistic creation, pointing to the need for further, in-depth research on the impact of artificial intelligence on artistic practices within the digital environment.