Social Decoding of Social Media: An Interview with Anabel Quan-Haase

Abstract

In this interview Professor Anabel Quan-Haase, one of the world’s leading researchers of new media and technology, explains why sociological theory and sociological imagination matter in social media research. Prof. Quan-Haase raises a number of ethical questions that are often ignored but need to be addressed to make social media research more transparent, legally established, and socially acceptable. She also spells out how Big Data may contribute to understandings of online and offline social phenomena.