Der Effekt des Hervorhebens und Versteckens in einer multimodalen Botschaft. Eine konzeptionelle Überblendungsanalyse eines TV-Spots für "Momester®Nasal

Agnieszka Mierzwińska-Hajnos

Abstract


Der Beitrag enthält das Abstract ausschließlich in englischer Sprache.


Schlagworte


Multimodalität; konzeptionelle Überblendung; Modus; Hervorhebung; Verstecken; TV-Werbung

Volltext:

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Literaturhinweise


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DOI: http://dx.doi.org/10.17951/lsmll.2023.47.1.135-147
Date of publication: 2023-03-17 10:37:18
Date of submission: 2022-12-03 21:36:29


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