Language Game in Times of Crisis

Abstract

The article analyzes the ways in which Bulgarian media create the image of the economic crisis. The author states that journalistic writing and talking about the crisis update the thematic paradigm, creating synonymous relations between the notions of crisis, recession, depression, and recall previous difficult economic periods in the country. The pursuit of attractive writing and expression of speech in publications related to the crisis in various areas of economic and financial life, is realized through various manifestations of language play, among which most often the transformation of quotations and the creation of occasionalisms.

Original title in Bulgarian: "Езикова игра в условия на криза."