Technologization of Marketing Communication – New Trends
Abstract
Dynamic changes can now be observed both in Internet activities and in marketing communication. The article deals with new trends in technologization of marketing communication, including the use of augmented reality, QR codes, chatbots, the Internet of Things and “smart & simple” technology. In addition, the latest trends in image marketing/communication and image/video 360-degree communication will be presented. The article is based on the analysis of trends in technology-based communication and critical
analysis of applications.
Keywords
Full Text:
PDFReferences
Bonsor, K . How Augmented Reality Will Work, http://computer.howstuffworks.com/augmented-reality.htm (access: 02.02.2017).
Burns, M . Bitner, T . Sztuka informowania, “Digit”, no. 6, 2011.
Dejnaka, A., Proces podejmowania decyzji zakupowych przez e-konsumentów w kontekście mediów społecznościowych, Wydawnictwo CeDeWu, Warszawa 2013.
http://www.augmentedrealitytrends.com/augmented-reality-retail/will-augmented-reality-change-the-future-of-retail-market-part-1.html (access: 17.02.2017).
http://www.chatbots.org/virtual_assistant/ewa21/ (access: 21.05.2015).
http://www.dezeen.com/2013/08/05/ikea-launches-augmented-reality-catalogue/ (access: 17.02.2017)
http://www.frostablog.de/wpcontent/uploads/2010/10/toskana_RS_rgb_klein1.jpg (access: 23.02.2017).
http://www.liderzyinnowacji.pl/ (access: 03. 12.2016).
http://marketinglink.pl/7-kreatywnych-sposobow-na-stworzenie-kodu-qr/ (access: 17.11.2016).
http://mediapolisinteractive.pl/index.php/2012/05/28/qr-kody-a-media-ambientowe-ciekawe-przyklady-zastosowania-qr-kodow-w-marketingu/ (access: 17.02.2017).
http://www.newsfi.pl/2011/05/20/augmented-reality-i-jej-zastosowania-przez-zwyklych-uzytkownikow/
(access: 20.01.2017).
http://www.salesnews.pl/SalesSupportArticle.aspx?id=32 (access: 17.02.2017).
http://www.stanusch.com/smartweb/pk-home/stanusch/upload/klienci/orange1.jpg (access: 21.02.2017).
http://www.wirtualnemedia.pl/artykul/ikea-zaoferuje-meble-ladujace-urzadzenia-mobilne (access: 02.02.2017).
http://www.forbes.pl/technologia-ubieralna-coraz-bardziej-popularna,artykuly,205753,1,1,1.html# (access:
02.2017).
Newsom, D., Haynes, J., Public Relations Writing: Form and Style, Thompson, Wadsworth 2008.
DOI: http://dx.doi.org/10.17951/h.2017.51.2.59
Date of publication: 2017-08-16 10:52:10
Date of submission: 2017-03-21 11:44:35
Statistics
Indicators
Refbacks
- There are currently no refbacks.
Copyright (c) 2017 Agnieszka Dejnaka
This work is licensed under a Creative Commons Attribution 4.0 International License.